Customisable K-Beauty is a huge growth market thanks to artificial intelligence and influencer engagement

Posted by Dahee Chung and Hyemi Na in Analysis

12 months ago

Individual requirements are more delicate than ever in Korea. Consumers want what they eat, drink, apply and wear to be specifically for them. This is most visible on the K-beauty scene where skincare lovers are obsessed with formulations. This has led to the rise of apps such as Hwahae which provides cosmetic ingredient information and…

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