Individual requirements are more delicate than ever in Korea. Consumers want what they eat, drink, apply and wear to be specifically for them. This is most visible on the K-beauty scene where skincare lovers are obsessed with formulations. This has led to the rise of apps such as Hwahae which provides cosmetic ingredient information and…
Try CORQ. Insights
daily immersion for digital upskilling
- Full access to CORQ, library of case studies, trend reports & campaign analyses
- Up-to-the-minute news blasts direct to your inbox twice a day
- Interactive online education & strategy workshops
