Damson Madder’s sales are +402% YOY: How the brand used chess enthusiasts and viral hero products to drive success

By Caroline Edwards - 05 Jan 2026
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Posted by Caroline Edwards in Case studies

6 months ago

British fashion and lifestyle brand Damson Madder’s sales were up 402% year-on-year as of March 2025, and purchases by US customers soared by 636%. The brand launched in spring 2020 and by 2023 it reported 300% year-on-year growth. Hero products are key for its virality and boosting sales. In 2025, the Reversible Jerry Crop Trench…

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