Listen to this report (eight minutes) Overview In 2015, Julian Hearn teamed up with nutritionist James Collier to launch Huel, a “nutritionally complete” protein powder. The company generated £800,000 in revenue in its first year. Now, just over a decade later, Huel is being bought by Danone for €1 billion (£864 million). The brand’s…
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Brands must shift from advertising on influencer channels to commissioning creator content in 2025