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YSL Beauty data analysis: Lip and eye products are driving influencer coverage across GRWM and tutorials

Posted by Sara McCorquodale in Case studies

4 months ago

YSL Beauty gained influencer coverage across June, July and August 2024 primarily through eye and lip products. CORQ analysis of the top 100 posts featuring the brand each month found 27% included those from the former category and 26% from the latter. 54% of posts were tutorial Reels and 20% were Get Ready With Me…

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