Data-driven strategy for Christmas fragrance campaigns 2025: Influencer roadmap for October to December

By Caroline Edwards - 24 Jun 2025
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Posted by Caroline Edwards in Strategy

11 months ago

Fragrance gifting peaks over the festive period, evidenced by the fact the Perfume Shop sold more than two million bottles of scent in 2024. Online sales of its gift sets rose 54% year-on-year in the final week before Christmas. During Black Friday week 2024, Boots reported its busiest hour resulted in nearly two bottles of…

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