Influencers are positioning DeMellier’s affordable luxury handbags as timeless and fashionable everyday accessories for work and life via “what’s in my bag” content. This is having a positive ripple effect. The designer’s 2024 turnover totalled £26.1 million, up 79% from 2023. Meanwhile, gross profit grew 75.4% year-on-year (YOY) to £16.1 million. This is according to…
Membership Required
Try CORQ. Insights
daily influencer intelligence
- A constant stream of influencer talent recommendations
- Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
- Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
- Essential influencer regulations training
Already a member? Log in here
The new luxury fashion market equation: Resilience, relevance and renewal equals growth