Deodorant brand Wild used influencer marketing to grow from start-up to multimillion pound business

Anyone active on YouTube, Instagram or TikTok in the past year will likely have come across influencers promoting the refillable, natural deodorant Wild. The brand has worked with a plethora of creators, posing the question, not who have they partnered with, but who haven’t they? Wild has easily become a brand to watch since it was founded in…