influencers and travel retail

Destination shopping: Four storytelling trends driving tourist footfall for retailers and millions of TikTok views

By Caroline Edwards - 23 Sep 2024
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Posted by Caroline Edwards in Analysis

2 years ago

YouGov’s 2023 report revealed the top international shopping destinations for UK tourists are Spain (61%), Italy (46%), France (43%), Greece (40%) and Portugal (39%). Creators are using TikTok to document their once-in-a-lifetime and unique shopping experiences from their holidays. This includes getting custom clothes made in Vietnam’s Hội An or visiting a hair spa in…

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