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Digital fashion trends 2023: TikTok detectives are helping consumers adopt sustainable shopping habits

Posted by Caroline Edwards in Trends

8 months ago

Sustainable and eco-friendly fashion have been buzzwords for years, and now TikTokers and Gen Z are focused on mindful consumption and choosing quality over quantity. Brands, take note. As the climate crisis grows more concerning, consumers are taking sustainability into account when shopping – #HowtoShopSustainably has more than 10.2 million views on TikTok. In addition to this, the cost-of-living…

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