Sustainable and eco-friendly fashion have been buzzwords for years, and now TikTokers and Gen Z are focused on mindful consumption and choosing quality over quantity. Brands, take note. As the climate crisis grows more concerning, consumers are taking sustainability into account when shopping – #HowtoShopSustainably has more than 10.2 million views on TikTok. In addition to this, the cost-of-living…
Posted by Caroline Edwards in Trends
2 months ago
