Disgraced socialite is the new BRAT: Creators drive the “messy but chic” look taking the Y2K trend from pop to punk

By Almha Murphy - 26 Mar 2026
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Posted by Almha Murphy in Analysis

5 months ago

The disgraced socialite is 2026’s answer to BRAT. Expensive bags and heels with an otherwise lazy outfit. Stacked ostentatious jewellery. The idea is: slept-in hair, chipped nail polish, sunglasses oversized enough to hide a three-day hangover. Clean girls are out and messy 2000s party girls are back in. Evolution of the trend In Q4 2025,…

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