Disney+ embraces 1980s nostalgia for Rivals series two with Waitrose and Volkswagen partnerships

By Chloe James - 15 May 2026
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Posted by Chloe James in Case studies

3 weeks ago

Series two of Disney+’s Rivals premiered on 15 May, continuing its adaptation of the late Dame Jilly Cooper’s book. Ahead of the new season, Disney+ launched a nostalgia-fuelled promotional campaign that leans heavily into the show’s ‘80s setting. A few months after greenlighting series two, Disney+ shared its first set photos in May 2025. Its…

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