Dopamine dressing is the latest feel-good fashion trend taking over social media with its colourful and vivid aesthetic

Posted by Caroline Edwards in Trends

1 month ago

Money can’t buy happiness, but it can buy clothes, which is basically the same thing. Retail therapy can lead to instant satisfaction thanks to an increase in dopamine (a neurotransmitter often referred to as the feel-good hormone), but the emotion quickly goes away until we buy another exciting product.

But how do you get a rush of dopamine without spending money and consequently overflowing your wardrobe? Enter dopamine dressing, the latest fashion craze emulating this feeling through fun and vivid clothing, aimed at making you feel good.

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