Drive to Survive: Formula 1 takes over TikTok following the success of Netflix series

Posted by Emilie McMeekan in Trends

1 year ago

And just like that, two new seasons have begun –  Formula 1 had a fast and furious start with the Bahrain Grand Prix last weekend and Formula 1: Drive to Survive season four spun back onto Netflix, straight into pole position worldwide. These events have also meant billions of views on TikTok as the triumvirate relationship of…

Try CORQ. Insights

daily immersion for digital upskilling

  • Full access to CORQ, library of case studies, trend reports & campaign analyses
  • Up-to-the-minute news blasts direct to your inbox twice a day
  • Interactive online education & strategy workshops

Start my trial