Employencers: how brands are utilising this creator segment in South Korea where 29% of employees are YouTubers

Twenty nine per cent of employees in South Korea are also YouTubers, according to a survey by recruitment business, Incruit. Across the country, thousands of workers are posting vlogs about their daily lives as teachers, nurses and web designers. Glimpses of their daily routine, what they eat and what they wear are all included in their “work vlogs”….