Influencers amplify a destination’s appeal, driving growth and popularity by showcasing its unique experiences and attractions to a global audience. Italy takes centre stage in the second instalment of CORQ’s European travel series. In 2019, Italy welcomed more than 64.51 million international visitors. Although this number plummeted by 61% in 2020 due to the Covid-19…
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Post-pandemic cruise boom presents risk and reward: Campaign analysis, contract disputes and criticism