This weekend saw the return of the Eurovision Song Contest, an annual music competition that has Europe (and Israel and Australia) glued to their TV screens. The competition followed its usual format as 25 finalists performed, however there was a new element to the show – TikTok was its official entertainment partner. Eurovision’s TikTok account posted clips of…
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TikTok becomes official entertainment partner of the Eurovision Song Contest 2022 – what to expect this year