Virtual influencers in Korea are being cast in the country’s biggest fashion and beauty campaigns

Posted by Dahee Chung and Hyemi Na in Influencer campaigns

11 months ago

When South Korean influencer Rozy launched her Instagram account in August 2020, nothing seemed out of the ordinary. Then last summer, a YouTube advertisement she modelled in surpassed 10 million views within 20 days, placing her as one of the most notable influencers in the country. But she isn’t real, Rosie is a virtual influencer. The 22-year-old avatar marked…

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