Virtual influencers in Korea are being cast in the country’s biggest fashion and beauty campaigns

Posted by Dahee Chung and Hyemi Na in Influencer campaigns

5 months ago

When South Korean influencer Rozy launched her Instagram account in August 2020, nothing seemed out of the ordinary. Then last summer, a YouTube advertisement she modelled in surpassed 10 million views within 20 days, placing her as one of the most notable influencers in the country. But she isn’t real, Rosie is a virtual influencer. The 22-year-old avatar marked…

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