berghain influencers

Exclusivity as currency: The gatekeepers of Berlin’s club scene are a shortcut to cool for influencer campaigns

By Chloe James - 12 Mar 2026
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Posted by Chloe James in Analysis

1 month ago

Listen to this report (five minutes)   Overview Berlin’s club scene is famously exclusive, with highly-selective venues such as Berghain and KitKatClub known for turning people away at the door. That mystique has made the clubs and their culture prime material for TikTok and Instagram content, with creators drawing on their distinctive aesthetics as inspiration….

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