Russ Cook AKA Hardest Geezer

Extreme charity fundraisers are on the rise: 5 examples plus how brands can support and capitalise on viral events

By Abby Oldroyd - 28 Jun 2024
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Posted by Abby Oldroyd in Analysis

2 years ago

Extreme charity fundraiser events and challenges are on the rise and bring with them huge opportunities for brands to get involved with a viral moment and support a meaningful cause. Last year, ultrarunner Russ Cook, known as the Hardest Geezer, embarked on a mission to become the first person to run the length of Africa…

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