f1 influencer strategy 2026

F1 2026 influencer strategy: Paddock passes, comedy skits and text-based videos go viral for campaigns

By Caroline Edwards - 27 Jan 2026
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Posted by Caroline Edwards in Strategy

6 months ago

Formula One’s (F1) fanbase totalled 827 million in 2025, up 12% year-on-year (YOY). Last year, 6.7 million fans went to a Grand Prix – the largest combined attendance to date. Now is the time to finalise 2026 F1 campaigns. Pre-season testing takes place in Bahrain starting on 11 February, and the Australian Grand Prix kicks…

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