Facebook is a recipe for success for food content, as micro communities drive engagement

Posted by Lucinda Diamond in Industry insights

1 week ago

Facebook is not the social platform of choice for Gen Z, yet it's still the most widely used and most engaged social platform in the world - with around 2.8 billion monthly active users. The largest demographic on the site are those aged between 25-34, but Facebook’s continued success and user increase can be traced to the influx of boomers joining the site over the last three years, making it a goldmine for ad campaigns content - primarily food.

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