Fran Bacon is a midlife influencer with more than 271K followers to her Instagram account, The Fashion Lift. She began blogging 12 years ago, after a “school-run mum” suggested she should. At 49, the former John Lewis Childrenswear buyer is known for her non-nonsense guide to fashion, with easy-to-follow visuals on how to wear current…
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State of the nation on the shifting midlife audience: “We don’t talk about the menopause, 24 bloody 7”