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Fashion creator Fran Bacon knows what midlife audiences want from retailers thanks to thousands of DMs

Posted by Emilie McMeekan in Case studies

3 weeks ago

Fran Bacon is a midlife influencer with more than 271K followers to her Instagram account, The Fashion Lift. She began blogging 12 years ago, after a “school-run mum” suggested she should. At 49, the former John Lewis Childrenswear buyer is known for her non-nonsense guide to fashion, with easy-to-follow visuals on how to wear current…

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