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Fashion month proved brands should drive buzz by combining internet celebrities with unexpected talents

Posted by Dina Zubi in Strategy

1 week ago

It took a while for the fashion world to embrace influencers but now creators are a given at every event. Post-TikTok, internet culture has reached breakneck speed and audiences are craving brands that are reactive and working with talent who are suddenly relevant, as well as names from other industries. How do they do this?…

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