Fee structure for brands in a landscape where there are many creators but only a small pool have influence

By Sara McCorquodale - 31 Mar 2025
View Insight

Posted by Sara McCorquodale in Strategy

1 year ago

The lack of structure in creator pricing has led to the industry being long-described as the Wild West of advertising and in 2025, there is much to be discussed. As we move into Q2, here are the points every brand should consider. Out-dated fee structures in a new reality Instagram’s much-changed algorithm has diminished views…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here

Ask CORQ

Get personalised insights with CORQ’s private AI, powered by live data feeds, analysis technology and our ever-growing bank of intelligence produced by experts and editors.
Let’s go