influencer christmas adverts 2025

Festive sides: How four retailers amplified their Christmas adverts through influencer-driven social content

By Caroline Edwards - 17 Nov 2025
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Posted by Caroline Edwards in Case studies

8 months ago

Christmas 2025 adverts have focused on humanity rather than products to resonate with consumers. Brands are predicted to spend £12 billion during the holiday period, according to the Advertising Association and World Advertising Research Centre. This year, Marks & Spencer brought back Dawn French for its advert, which faced backlash because the star had been…

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