Finnish fashion brand Marimekko shares why it entered the virtual world and insights on its first venture into the metaverse

You’re walking on a path of round stones through a field of giant pink, orange and blue Unikko flowers, while more flowers are falling from the sky and popping out of the ground. Welcome to Marimekko’s virtual world. The Finnish fashion and textile brand announced its first venture into the metaverse at the Helsinki start-up…