Finnish fashion brand Marimekko shares why it entered the virtual world and insights on its first venture into the metaverse

Posted by Dina Zubi in Analysis

1 year ago

You’re walking on a path of round stones through a field of giant pink, orange and blue Unikko flowers, while more flowers are falling from the sky and popping out of the ground. Welcome to Marimekko’s virtual world. The Finnish fashion and textile brand announced its first venture into the metaverse at the Helsinki start-up…

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial