brand owned content series

Five brand-owned content formats: Mockumentaries and micro dramas driving awareness and positioning

By Caroline Edwards - 16 Feb 2026
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Posted by Caroline Edwards in Analysis

4 weeks ago

Signature and original series engage consumers, position brands and can convert consumers into customers. They require brand investment but can deliver great reward. Reality shows are a popular avenue for brand-owned series. Alcohol business LuvJus’ Looking for Love has resulted in more than 208,000 followers on TikTok and millions of views. Meanwhile, Tinder hosted a…

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