Fashion content trends 2025

Five creator-led fashion content trends set to dominate summer as access to AI tools sparks new concepts

By Dina Zubi - 18 Mar 2025
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Posted by Dina Zubi in Analysis

8 months ago

Certain fashion formats are evergreen, such as #OOTD (453 million Instagram tags and 38.4 million TikToks), but creators are always developing new ways to share style inspiration. Easier access to editing and AR tools means influencers are becoming increasingly original in how they share their looks. These are five creator-led formats gaining traction on TikTok…

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