#Fragrance has 2.8 million TikToks, #SOTD (scent of the day) has 246,400 videos and #perfume has 7.7 million TikToks. Fragrance fans congregate around influencer content to share reviews, their favourite scents and advice for building a perfume collection. Here are five content formats brands should incorporate into campaigns to engage consumers. Fictional characters’ fragrances Imagining…
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