summer pop-ups 2025

Strategies of summer pop-ups driving earned TikTok coverage for brands from SpaceNK to Penguin

By Dina Zubi - 29 Jul 2025
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Posted by Dina Zubi in Strategy

3 months ago

Pop-ups can reap huge rewards for brands, leading to new customers and building hype around product launches. More businesses are using this strategy to give consumers a tangible experience that can boost sales and generate earned social buzz. However, organisers who fail to impress visitors can face stark criticism. When vloggers and podcasters Sophia Tuxford…

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