Beyond sponcon: 10 incredibly successful influencer-founded brands with loyal followings

Posted by Caroline Edwards in Influencer hotlists

3 months ago

Last week, social media went into a frenzy when former Love Islander Molly-Mae Hague was named PrettyLittleThing’s (PLT) UK and EU creative director. The announcement came as a surprise to many, but given the success of “The Molly-Mae effect” (AKA her numerous sold-out collections with the brand and her impressive social media following), the partnership is a natural step in their ongoing partnership.

More brands are turning to influencers and celebrities alike to help power their brand—this past week fashion brand FWRD named model Kendall Jenner as their creative director and fellow model Bella Hadid joined drink brand Kin Euphorics as a co-founder.

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