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Food and drink campaigns: CORQ data analysis of 20 top performing influencer Instagram ads from H1 2024

Posted by Caroline Edwards in Analysis

4 months ago

The food and drink industry in the UK is valued at £104.4 billion and is the nation’s largest manufacturing sector by turnover. According to Hello Fresh’s 2023 report, just under one-quarter of 18- to 24-year-olds in the UK use TikTok and Instagram for cooking inspiration. Creators are responsible for viral food trends, such as feta…

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