branded food series 2026

Food brands disrupting the press cycle with viral creator-led cooking shows on YouTube and TikTok

By Caroline Edwards - 17 Mar 2026
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Posted by Caroline Edwards in Case studies

1 month ago

Listen to this report (four minutes)   Overview Supermarkets and food media brands are cashing in on creator-led YouTube shows and podcasts as part of the edu-tainment trend. From Tesco to Waitrose, retailers and broadcasters are producing engaging cooking shows that showcase key ingredients and offer easy to follow recipes. Food collective Mob is surely…

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