Food for thought: 8 anonymous content creators and bloggers cooking up an appealing storm across Instagram and TikTok

Posted by Lucinda Diamond in Influencer hotlists

3 weeks ago

When it comes to consuming food content online, there's less interest in how the cook looks (apart from maybe Selasi Gbormittah) - it all comes down to the food and how mouthwatering it looks. Some of the biggest food brands online, such as Proper Tasty and Delish, know this, and have accumulated millions of followers respectively by making the food the focus.

So it’s no surprise many other food bloggers have also chosen to let the dishes do the talking, and to keep their faces - and in some cases identity - a complete secret.

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