TikTok fashion forecast: key content trends and the influencers behind them

Posted by Caroline Edwards in Trends

3 months ago

With lockdown easing, fashion TikTok is flourishing once again. WWD reported that May sales at Inditex (which owns Zara) rose above pre-pandemic levels as people readied their wardrobes for a somewhat normal summer, while fast-fashion retailer Boohoo reported a 32% increase in Q1 revenue. TikTok fashion trends have ranged from “Dress Up Friday” to “June 21st outfits”, and now four new flash trends have emerged to inspire post-lockdown outfit inspiration...  

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