Student influencers: Four pillars of high-performing university TikTok content and the creators driving views

Posted by Caroline Edwards in Analysis

5 months ago

36.2% of TikTok’s global users are between 18- and-24-years old, and many people from this demographic are using the platform to document their time at university. #University has been tagged in more than 3.4 million TikToks, #Uni in more than 2.2 million, #UniLife in 417,000 and #Freshers in 91,000. On TikTok, creators are vlogging what…

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