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Fragrance: Data shows Jo Malone London is creators’ top brand of 2024 and GRWM drives most engagement

Posted by Caroline Edwards in Strategy

1 month ago

CORQ’s data analysis of the top influencer posts about fragrance from the past 12 months reveals what content styles brands should adopt for 2025. Key opportunities include “get ready with me” (GRWM) styling Reels and self-care routine vlogs. By analysing the 30 best-performing organic Instagram posts each month from November 2023 to October 2024, CORQ…

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