40% of the top ten influencer posts on Instagram that mentioned perfume were “get ready with me” (GRWM) Reels, according to CORQ’s data analysis from the past month (16 July to 16 August). The most engaging GRWM post was Gabrielle and Josh Godfrey’s joint Reel, which featured Adamo Parfum’s Clifton scent (9.8%). However, the top…
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