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From Brat Summer to Taylor Swift: How brands can harness the power of fandom on YouTube

Posted by Caroline Edwards in News

5 months ago

Now is the time for brands to tap into the power of fandoms. According to YouTube’s recent Culture & Trends Report 2024, 74% of 14- to 24-year-olds (defined as Gen Z) in the US enjoy seeing brands engage with things they are fans of. To learn more about how the nature of fandom has changed,…

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