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From Emily in Paris to Bridgerton: How the casts of five TV shows are using TikTok trends to reach new audiences

Posted by Caroline Edwards in Case studies

5 months ago

When actor Penn Badgley posted a TikTok about his last day of filming the Netflix series You in August – which incorporated the “very demure, very mindful” trend – the comedic video gained more than 25.8 million views and 4.6 million likes in five days. A TV show or film’s press tour is vital for…

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