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From O2L Mansion to the Wave House: the world of content houses and online collectives

Posted by Jennifer Adetoro in Trends

3 years ago

The Wave House is the UK’s biggest TikTok collective amassing millions of views daily. Creating an air of mystery that keeps its audience guessing, timely drama which fuels engagement and lavish member reveals that have been replicated by others, the Wave House is on its way to establishing itself as the nation’s ultimate content house….

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