Galentine’s Day campaigns 2025: Data shows brands should celebrate friendship through crafting and hosting

By Dina Zubi - 20 Nov 2024
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Posted by Dina Zubi in Strategy

1 year ago

Galentine’s Day, or Galentines, has grown to be a holiday almost rivalling Valentine’s Day. Often marked on 13 February, the female friendship celebration was popularised after a 2010 episode of cult sitcom Parks and Recreation and has since entered mainstream culture. #GalentinesDay has more than 1.5 million Instagram posts, while the same hashtag has more…

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