Mailers have gotten out of hand. Beauty creator Natalie O’Neill reached a breaking point in September when she began tossing out PR gifts. “Plastic PR tat is getting out of hand,” she declared. The TikTok went viral with over 676,000 views and 80,000 likes, and was followed by several subsequent PR-purge videos, each compounding her…
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Analysis in brief: Miu Miu’s latest influencer mailer is a case study for effective fragrance marketing