Gift guides have become an integral part of the TikTok calendar, as audiences seek inspiration and ideas. The demand for present recommendations is not to be underestimated – #GiftTok has 21,300 posts, #GiftGuide has 122,900 tagged TikToks and #GiftIdeas has 3.8 million videos. It’s also worth noting #AffordableGifts has 15,200 tagged TikToks. According to Google Trends, peak searching for “gifts” and “xmas presents” occurs between…
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