2026 is the year of nutrient-maxxing. The global wellness industry is worth $2 trillion (£1.48 trillion), according to McKinsey’s Future of Wellness survey from 2025. “Fibremaxxing” (an effort to increase fibre intake) has become a viral phenomenon, as #Fiber boasts 504,000 posts on TikTok. Similarly, a 2026 report by NielsenIQ found that protein and fibre-based…
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