Greenpeace on using social media to break into echo chambers and drive headline-grabbing online campaigns

CORQ spoke to Aiyan Maharasingam and Tom Steadman, digital campaigners for Greenpeace UK, about how the organisation uses social media, partners with creators to reach new audiences and leverages key moments in culture. Maharasingam is working on Greenpeace’s Shell campaign, while Steadman is focused on the “real harm” Dove campaign. They explain that the non-governmental…