#GRWM analysis: Viral TikTok trends are driving most audience engagement with beauty content on Instagram

Posted by Dina Zubi in Analysis

1 week ago

If anyone was in doubt, consider this proof that tapping into viral TikTok beauty trends pays off. Half of the most engaging GRWM posts from Q1 referenced a trend on the platform, from Turkish delight makeup to heatless sock curls. Brands should move quickly to tap into these viral moments and collaborate with creators who…

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