grwm Q1 insights

#GRWM analysis: Viral TikTok trends are driving most audience engagement with beauty content on Instagram

By Dina Zubi - 16 Apr 2025
View Insight

Posted by Dina Zubi in Analysis

8 months ago

If anyone was in doubt, consider this proof that tapping into viral TikTok beauty trends pays off. Half of the most engaging GRWM posts from Q1 referenced a trend on the platform, from Turkish delight makeup to heatless sock curls. Brands should move quickly to tap into these viral moments and collaborate with creators who…

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training

Start my trial

Already a member? Log in here

Ask CORQ

Get personalised insights with CORQ’s private AI, powered by live data feeds, analysis technology and our ever-growing bank of intelligence produced by experts and editors.
Let’s go