Haircare educators on TikTok are shaping consumer choices and brands’ futures

Posted by Chloe James in Trending Influencers

3 years ago

If Hyram Yarbro is TikTok’s king of skincare, Brad Mondo holds the same title for hair. Like Hyram, the New York-based stylist exploded over lockdown thanks to the simple formula of a reaction video. With people around the globe shut out of salons, TikTokkers tried their hand at doing their own hair to varying degrees of success,…

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