Halloween 2022: 25 influencers sharing spooky makeup transformations on Instagram, YouTube and TikTok

Posted by Emilie McMeekan in Trending Influencers

2 years ago

A key content pillar in the influencer calendar is Halloween, with YouTubers, Instagrammers and TikTokers packing their pages with spooky themes. Consumers have responded in kind, with spending around the season more than doubling since 2013, according to reports from Statista. A huge driver is beauty: sales of cosmetics at Halloween increased from £63m in 2017 to £86m…

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