23% of Brits described themselves as hikers in 2020 and 15.5% of people were expected to go on monthly hikes in 2024. On TikTok, #Hiking has been tagged in more than 4.8 million posts and #HikingAdventures in one million. Then on Instagram, #Hiking has been tagged in more than 87.8 million posts and #HikingAdventures in…
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